19 October, 2010
The Wow Factory has strengthened its client offering by establishing a dedicated new media group which has captured several high profile national and regional clients.
The unit, which specialises in creating dynamic websites, search engine marketing and social media strategies, has won a series of pitches for clients including Specialist Golf, The Secret Gardens of Sandwich, Britelite and Regal Estates.
The team is headed by digital strategy specialist Adam Parsonage, who has eight years web development experience, and includes search engine optimisation and social media executive Heidi Robus, digital copywriter Jon Lane, and programmer Ricky Ellmore.
Says The Wow Factory managing director Simon Clubley: “Creativity, technical expertise and great copywriting is essential if clients are to maximise the impact of their online marketing.
“It’s the fastest-growing part of our business reflecting the national trend, as more and more clients appreciate that just having a website is not good enough – it has to work hard, and be properly integrated into their marketing plans.”
The Wow Factory was founded four years ago, and also provides advertising, publications and event management to clients including Premier Foods, Checkmate Group, Monarch Chemicals, IPC, Lansdown Place and the Reynolds Group.
Picture shows (left to right) Adam Parsonage, Ricky Ellmore, Jon Lane and Heidi Robus.
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It's about time Wow Factory jumps into the bandwagon. There is no reason not to launch a digital marketing campaign in this day and age where most people are connected to the internet.
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I agree with you Amarant. It's not enough to have a website to represent your business; you need a campaign to drive traffic into it.
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That'll be great for their business. Good thing they considered a new media group because it can help them in a lot of ways.
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I'm sure the media group would improve their customer interaction tenfold and they won't be restricted to a limited audience.
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The power of social media and internet marketing has been evident these days, whatever tactic you choose to bring traffic to your website.
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Such a business needs a new media group to boost their sales. I'm glad they considered it. I just hope it'll be good for them in the future.
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It's a ripe time for media groups to enter the market, because the social media audience has become so big that it's practically a limitless supply of money for media outfits.
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I heard about the services they offer and I'll be glad to try them. Businesses can benefit a lot from them.
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such a nice post…I liked it.. We are Event management companies in chennai and Event organizing companies in chennai. All the best for your future post..