The Wow Factory Blog

Innovative database bureau, greenstone data solutions, today announced record performance figures for 2008, despite the downturn in overall marketing spend.

The Maidstone based company, which was formed in 2003, achieved impressive processing figures on behalf of a range of FMCG, financial services, retail and marketing clients, delivering up to date data analysis on more than 20 billion records. This equates to an output of six billion records.

The record figures put greenstone ahead of many of its larger, more established competitors and secures its position as a leading name in the data solutions market.

Jon Hinkley, Managing Director of greenstone says, “We offer our clients a quality service at a competitive cost and it is this that has enabled us to continue to grow, despite a difficult market. Reaching such a high volume of records processed is testament to the hard work and expertise of our dedicated team and is all part of the subtle difference we provide our clients.”

Tony Lawes, Director (Transactis Ltd), says, “Transactis moved the hosting and management of our UK wide transactional database systems to greenstone in 2005 for three key reasons: Firstly, accuracy of matching & deduplication is critical to Transactis’ business and in the tests we carried out, greenstone’s ASM matching technology was proven to outperform all the other matching software that we looked at. Secondly the technology and the database applications that they have developed for us, give us the flexibility we need to develop and grow our business quickly to match our clients’ needs. Thirdly, we like working with them; their knowledge of working with data is strong and they are always willing to look at how to bring additional benefits to our business. We are already recommending their services to our own clients.”